Hi, I'm Aimee!
Thanks for visiting! Explore my site to learn more about me and my background. If you have questions or would like to discuss an opportunity to work together, feel free to get in touch.
Bio
Growing up, I could often be found pouring over a new book or working through a sprawling jigsaw puzzle. As time has passed, I am still drawn to outlets that allow me to learn new things and grow my experience.
Both personally and professionally, I enjoy exploring unique opportunities, learning additional skills, and meeting new people. I bring these values to every experience throughout my life and I look forward to sharing them with you.
My Experience
Communications Specialist,
New Holland North America
March 2015 - Present
I am responsible for leading communications efforts for two major product segments and two supporting product segments while being mindful of time and budget constraints. These efforts include guiding product launches, and using integrated marketing campaigns to help achieve brand awareness and sales objectives.
Marketing Assistant,
APR Supply Company
October 2013 - December 2014
I assisted in planning and executing the marketing strategy for APR Supply Co.'s 30 locations across Pennsylvania. In this role, I planned events and researched sales data to determine ROI, spearheaded public relations efforts, and acted as primary administrator of the company webpage and social media accounts.
Education
MA, Communications
August 2015 - May 2018
I earned my Master's Degree in Communications at Penn State University. There, I studied advanced principles of strategic communications, communications law, global communications, and more. To finish my degree, I wrote my master's thesis on the public relations crisis in the agriculture industry.
BA, Public Relations
August 2009 - May 2013
I earned my Bachelor's Degree in Public Relations at Penn State University where I studied public relations. From advertising and PR ethics to crisis communications and more, Penn State's award-winning Bellisario College of Communications gave me a the educational foundation needed to start my career.
Writing
From press releases, to feature stories, to executive speeches, I am experienced in all types of professional writing.
Project Management
My top-notch organizational skills help me manage multiple complicated projects and deadlines simultaneously while maintaining a high attention to detail.
"Life begins at the end of your comfort zone."
Neale Donald Walsch
Let’s Connect
